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Why Do Dental Offices Need Digital Marketing?

Digital marketing is essential for your business to grow and prosper

By RYAN WILSON, CEO ClinicPilot

In a typical or traditional dental office you’ll probably be using a variety of marketing tactics like direct mail, radio, billboards, yellow pages, or local magazine ads. While those marketing strategies can work, they won’t provide nearly the return on investment or quality of patients that you could get through digital marketing.

If you’re spending all of your time and money on traditional marketing methods you’re wasting tons of money each and every day that you have them running. I want to help provide you the knowledge you need to leave traditional marketing in the past.

If you’re ready to hear me out, I can’t wait to show you what you’ve been missing out on. 😀

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel

Digital marketing is the cornerstone of new age marketing strategies in 2020. Globally, there are over 2.38 billion monthly active users on Facebook. (Source: https://www.hubspot.com/marketing-statistics) Our attention is focused on our devices more than ever before. Even when we watch television or Netflix anymore, what do we do during any down time? Scroll through the Newsfeed or check out the variety of notifications our phones send to us throughout the day.

Gone are the days we pay attention to “traditional” marketing strategies. Our attention is digital and pushing further and further in that direction every single day. Here at ClinicPilot we see that and know from our various metrics which forms of advertising work best. Saying all of that, no, traditional marketing isn’t the Big Bad Wolf 🐺, it does work in the correct doses, but you don’t want to center your entire marketing budget there.

By using a modern approach to marketing you’ll see your returns skyrocket and the types of customers become higher and higher quality. 

At ClinicPilot we market using specific & custom growth strategies for each practice we work with. You don’t just want one type of customer walking in your door everyday that was chosen by what your marketing agency decided to push you into because that worked for another client of theirs. That would be disingenuous and sell you short. Every marketing strategy we build is custom tailored for your practice because we know that no two practices are the same.

When deciding what route you want to take in the digital marketing world you need to ask yourself a few questions.

Who is your perfect patient?

Your perfect patient would be if you could choose who walked in your door everyday who would they be. Would you want a bunch of patients calling who need dentures? root canals? braces? veneers? What is it? 

It’s important to determine who your perfect patient is so you can determine what path you need to take to find them & get them in your practice. 

The great thing about digital marketing is you can target those exact types of people. With highly effective targeting you’re no longer throwing darts at a board and hoping to hit a bulls-eye 🎯. You can hit the target every single time with digital marketing.

What is your offer?

Marketing isn’t just finding the perfect patient. You also need to have an offer that will stick with them. Sometimes, that offer isn’t the perfect service you wanted to sell to this particular customer but instead it’s an entry offer. Think of your audience as a bunch of potential dates. You wouldn’t ask someone to marry you on the first date right? So, don’t expect to hit the home run on your first pitch when marketing to someone either.

Gaining trust from your potential patients before you provide service is crucial. Getting them in the door for a quick check-up or any other low level service will provide that trust they need in you to do a surgery, provide those dentures, or whatever your end goal may be. 

Digital marketing can be the perfect vehicle for you to find your perfect patient. With highly targeted campaigns, you be able to send your message out to only the type of patient you want to see. By doing this you’ll see a much higher return on investment in a much shorter time period.

Are you interested in digital marketing for your practice? Send us a message in the chat box in the bottom right hand corner of the screen, we’d love to talk!

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